I LOVED that first zone. That's what sold me. I thought I was being smart when I stopped playing the beta towards the end of the first zone, because I didn't want to spoil it for myself (I hate replaying content in MMOs -- it feels the same as when I'm grinding/farming). I was moderately glad to discover that the second zone also was fun, but disappointed that it lacked all the charming puzzle types that were in that first zone. Things were tougher, and I died a lot more, but everything was still felt achievable. Then the third zone... there was such a leap in difficulty that it was absurd. So I totally agree with you. TSW illustrates just how hard it is to come up with good content. They had a bunch of great ideas and all the real creativity and content originality, it seems, went into that first zone. Other games have had the same issues. That's why so many MMOs feel like more of the same, because they have their signature content overwhelmed by the mounds and mounds of the same old stuff.